Privalia DropShipping

Based out of Barcelona in Spain since 2006, and owned by the French Vente-Privée group since 2016, Privalia specialises in online fashion sales, and so should be a target if you’re selling appropriate products. Privalia is available in Brazil, Italy, Mexico and Spain, and base their offerings on short, flash sale functionality as a way to drive interest in items and promote them to customers via emails and mobile alerts.

Privalia-Integration1-Avasam

How is Privalia different from other marketplaces?

Privalia is slightly different from other marketplaces – although there is a marketplace, most merchants on the platform head there to maximise their success from tthe short, brand-focused campaigns that the company run. Mid-range and luxury brands are most successful, although there is potential for all types of quality products to do well.

 

Why DropShip with Privalia?

Privalia have more than 34 million registered users across the world (8.5 million registered Spanish users, and 7.6 million in Spain), with 70% being female in the prime 30-45 year old segment. This offers a rich opportunity in the fashion segment, and dropshipping can allow you to focus on product selection and promotion with lower risks in this fickle segment.

 

Pros and Cons of Privalia DropShipping

Pros:

  • Large market for fashion products in a number of geographical markets.
  • Large team (over 1,000 staff worldwide) that are driving new offers and visibility/penetration.

Cons:

  • Focused on flash sale type offers, so requires more maintenance and prep.
  • Need to ensure your partner supports shipping to Europe and south America to get the most benefits from investment.