New Avasam functionality: Wish integration


As we continue our development programme throughout 2021, we’ll be announcing some great new features that will drastically improve prospects for both our sellers, and our suppliers. We’ve just released new functionality for sellers to be able to sell with automation on another international marketplace – Wish.

The new functionality

Our new Wish integration brings about the same features as eBay sellers currently enjoy:

  • Inventory synchronisation every 30 minutes – to minimise the risk of overselling and help customers to know whether they should buy now, or whether they can safely return to your listing later
  • Automatic order processing – your Wish orders will be passed directly to your Avasam account, and straight through to the supplier
  • Automatic payments – allowing your customers to receive their orders as quickly as possible
  • Automatic shipping updates – as suppliers update orders, so your customers receive updates on their Wish account. Order dispatch status is sent automatically, including courier information and tracking details

If you’re ready to start selling on Wish now, you can find our guide to adding the Wish integration to your Avasam account here.

While some of our users were already listing Avasam products on Wish, this new integration makes the process much more streamlined. If you were already listing on Wish, then you should remove previous integrations before you add this integration to your Avasam account, so you can benefit from the automation that it provides. This is a simple process:

  • Open ‘Settings’
  • Select ‘Sales channel integration’
  • Locate the channel integration you want to remove
  • To open the integration, click the name
  • Click the red ‘Remove account’ button

Should you have any questions, as always you can get in touch with our team on the live chat, email us or call us on +44 (0) 330 113 7788.

Is there an automated listing tool for Wish?

Not just yet. Although we’ve released automated listing tools for some of the website builders, including BigCommerce and WooCommerce (added in our April update) and Shopify, creating listing tools for marketplaces is a completely different process. We’re working on bringing more listing tools for marketplaces to you – we know you want them – but we want to make sure that they are perfect before we release them.

Why sell with Wish?

There are plenty of great reasons to start selling with Wish – and not just because you’ll be diversifying your sales channel strategy. We’ll keep this to just a few of these, but they’re some really good ones!

  • Wish was the #1 downloaded shopping app from 2017-2019 – so brand awareness is high
  • You’ll be able to sell to customers worldwide – Wish is available in over 100 countries
  • Customers spend on average 9 minutes browsing per Wish session
  • Wish spends more than $500 million every year on Facebook Ads
  • It is low risk, since there are no monthly subscription or product listing fees – just an after-sale commission
  • Customers head for Wish to get a bargain – the gamification features ensure they see items they would love
  • The curation of product feeds for customers is extraordinarily successful – over 70% of transactions take place without a search query
  • With a single listing you can list your product in over 100 countries, no need to create new accounts or translate your products

Are there any challenges when selling on Wish?

There isn’t a marketplace that is perfect for all sellers – so these are the things you will need to be aware of before you get started selling with Wish:

  • Commission rates may feel high compared with other platforms – although if you’re just starting out, or are testing products then avoiding listing fees is an advantage
  • Disbursements from Wish take between five and seven days to arrive in your account – faster than some marketplaces, but slower than others, but you’ll need to be prepared for that wait
  • Competition is high, as there are more than 500,000 merchants globally – but almost every marketplace has fierce competition!
  • Selling to international customers means that you’ll need to be able to dispatch orders overseas
  • Exchange rates may impact your profit margins unless you have a multi-currency account – although this is an issue for any international marketplace
  • Wish tends to be geared towards lower priced items (customers head to wish for a bargain!) – so if your inventory is mainly higher-priced, premium products then Wish may not be the best marketplace for you

Is it worth selling on Wish?

Like almost every marketplace, Wish has advantages and challenges for sellers. You have to choose your sales channels carefully – and just like any other marketplace, that means doing careful research to make sure it is right for your business, and then creating a plan for your sales there. It may be the case that you don’t list all of the items in your inventory on Wish, just the ones that make the most sense to.

If Wish is the right marketplace for your items, then absolutely it can be worth selling on Wish – and when you consider that there are no listing fees, it is a low risk addition to your sales channels.

The Takeaway

While there are a few things to be prepared for when you start selling on Wish, the additional sales that you can potentially make means that it is certainly worth it, if it is a good sales channel for your business. And with our new integration, if you’re an Avasam seller, it is easier than ever to give it a go! (and if you’re not an Avasam seller, you can sign up for a free account here!)

Should you have any questions about selling Avasam products on Wish, or you have feedback for us, please do get in touch with the team. In the meantime, stay tuned! We’re working on more exciting functionality, bringing more suppliers and products on board, and securing some great deals to help you all to sell more.

Dawn Matthews
Dawn has worked in technical and customer supporting roles for over 20 years. Most of her career was spent in technical services at top rated UK universities, which has given her a keen eye for detail. A lucky escape led her to the field of eCommerce in 2017, and she’s never looked back. Dawn studied in the field of social sciences with the Open University, achieving an MSc in Forensic Psychology at the same time as working two jobs. She regularly applies principles of psychology from her studies to her work, and outside of her role at Avasam she is busy writing her second book. Follow Dawn on LinkedIn at

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