Weekend reading: 16th April


We nearly made it to another weekend folks – it has been a busy one for us! With lockdowns lifting, and a drink in a beer garden now a real possibility, as well as being able to pop into a shop and have a browse, everything is looking a lot brighter. We hope you all have a great weekend!

This week’s post announces brand new functionality for Avasam – especially for BigCommerce and WooCommerce users – as well as our roundup of must-know news. We’re talking about new automated eBay campaigns, upcoming changes to Amazon policy as well as bringing Prime Day forward, whether in-store or eCommerce is better for the environment, and how best to market products to Gen Z.

The latest from us

We were excited to announce new functionality to Avasam this week, in the form of a new sales channel integration for BigCommerce, and automated listing tools for both BigCommerce and WooCommerce. We know there are a number of sellers that have been waiting for this functionality – and we can’t wait to see your businesses skyrocket as a result. Read more about the update here, including how you can get a free trial offer for BigCommerce to make use of those new features!

We made another couple of suppliers live for you to be able to source from over the last week or so – supplier GB010082 specialises in the homeware category, including mirrors, artificial plants and clocks, and supplier GB10051 has a number of homeware items too, including lamps and small electrical kitchen appliances. Log into your Avasam account to see more products.

The weekend reads

Is eBay one of your sales channels? If so, and you want to get your products in front of more customers, then you’re almost certain to be interested in their new automated campaigns functionality. You’ll find it in the marketing tab of the eBay seller hub, and it should certainly make things a lot more efficient. Find out more here.

Are you aware of the latest updates to Amazon policy? There are significant changes coming to Valid Tracking Rate policy, and for Seller Fulfilled Prime – get the lowdown on what you need to know here.

Ever wondered which is better for the environment, in-store retail or eCommerce? We definitely have, and the latest report suggests that eCommerce in Europe has a lower environmental impact than physical non-food retail. The report was commissioned by Amazon, and this post doesn’t give us the method – but eCommerce definitely has other benefits that you can read about here too!

One for us all to know about, whether as business owners or as customers – Amazon are expected to bring Prime Day forward to mid or late June this year, after it being delayed three separate times last year due to the pandemic. They’re yet to announce the date officially, so watch this space.

Are you selling to Gen Z customers? Those born after 1996 are quite different to older generations, and so it stands to reason that marketing to them is different too. Find out how to connect your brand with Gen Z in this post.

Dates for your diary

If you sell products that customers may prefer to buy using ‘buy now, pay later’ options, then the Buy Now Pay Later Europe event being held next Wednesday (April 21st) should be on your agenda. It is a free event, with plenty of interesting speakers and networking opportunities. Don’t miss out – register free here.

The week after next sees the massive Retail Connected event taking place. Hosted by Retail Week, Retail Week Live, Be Inspired and World Retail Congress, the agenda is packed full of must-see events for anyone in retail and eCommerce. Sign up for free here.

Leading eCommerce industry voice Tamebay are holding Tamebay Live between 17th and 21st May. With events that are relevant to all types of online retail businesses, it is definitely worth signing up. It’s free to do so here.

Dawn Matthews
Dawn has worked in technical and customer supporting roles for over 20 years. Most of her career was spent in technical services at top rated UK universities, which has given her a keen eye for detail. A lucky escape led her to the field of eCommerce in 2017, and she’s never looked back. Dawn studied in the field of social sciences with the Open University, achieving an MSc in Forensic Psychology at the same time as working two jobs. She regularly applies principles of psychology from her studies to her work, and outside of her role at Avasam she is busy writing her second book. Follow Dawn on LinkedIn at www.linkedin.com/in/dawn-matthews

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