Retail Systems Awards 2020


Avasam was shortlisted for the award of Startup Company of the Year at the Retail Systems Awards 2020. Just three companies were shortlisted in this category, with our competitors being Aero Commerce, an eCommerce platform for agencies, developers, and retailers, and Sparkbox, which is a price planning, optimisation, and insights platform for retailers.

Since this event fell during COVID restrictions, it was held as a virtual event on 7PM BST on Monday, 19th October 2020, and meant that we were able to watch from home. The full live stream of the event is available to view below.

On the night, the judges ultimately handed the award to Sparkbox, but the standard of competition was high, with all three companies shortlisted offering significant value to retailers, and being worthy of the award.

Avatar for Dawn Matthews
Dawn Matthews
Dawn has worked in technical and customer supporting roles for over 20 years. Most of her career was spent in technical services at top rated UK universities, which has given her a keen eye for detail. A lucky escape led her to the field of eCommerce in 2017, and she’s never looked back. Dawn studied in the field of social sciences with the Open University, achieving an MSc in Forensic Psychology at the same time as working two jobs. She regularly applies principles of psychology from her studies to her work, and outside of her role at Avasam she is busy writing her second book. Follow Dawn on LinkedIn at

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