New platform features and updates: March 2021


As we promised in our last update, our team has been hard at work making the Avasam platform even better. Today we’re announcing our latest update, which brings a product mapping tool for OnBuy sellers, and new functionality for Linnworks users, as well as other minor fixes for the platform.

New feature: OnBuy mapping tool

We’ve talked about the benefits of listing products on OnBuy before, and with so many more customers flocking to the UK’s fastest growing marketplace, we’re keen to help our sellers to make sales there too.

The functionality we’ve added to our OnBuy integration in this update will enable users to search and map products from Avasam on OnBuy. This tool works for products that already exist in the OnBuy catalogue, rather than for creating new products on OnBuy.

You’ll be able to use the listing manager, and search the OnBuy catalogue using product barcodes, OPCs, keywords or product titles. When you’ve added products, you’ll also be able to see shipping costs, set prices, and delete products from OnBuy.

New feature: Linnworks users

Bulk source via export file – you’ll be able to source in Avasam using My Inventory, and then export as you have been doing, but from this update you’ll also be able to bulk source and export products.

You’ll also be able to export automatically if you’re sourcing through the Avasam catalogue. You’ll be able to select in the channel integration whether you want to be able to export automatically, and once you’ve set this to yes, every time you click to source a product, that product will be exported to Linnworks.

If you’ve added the new Avasam channel integration for Linnworks (launched on the Linnworks App Store on March 8th), when searching for, and sourcing from the Avasam catalogue, products that you source will automatically be added to your Linnworks inventory.

We’ve also built other functionality for Linnworks that will help us to help you, but you won’t be able to see this day to day – we’re only mentioning it so you’re aware that there is more to this update than meets the eye.

Minor fixes

As most other companies do when they update their system, we’ve made some smaller fixes and improvements as part of this update, and many of them you probably won’t notice – but they’ll contribute to the smooth running of the platform. These are things that are seemingly insignificant, but make using the platform that bit better, including:

  • Videos on the homepage no longer auto playing (we listened to your feedback and we agreed that autoplay isn’t the best)
  • Making it clearer which of the blogs are being displayed on the home page and being able to select others more easily
  • Making new email notifications available to aid suppliers with order management and dispatch notifications

There is far more than just these three, but since many are only noticeable at the back end – where only our developers roam – we’ll keep those to ourselves.

Coming soon

We’ve almost finished creating a new channel integration for BigCommerce, as well as new listing functionality for WooCommerce, which will mean that Avasam users will be able to automatically list products without having to create manual listings, in the same way that our Shopify users currently do. We’re expecting to release these towards the middle of April, but we’ll announce these when they are ready for you to use.

The Takeaway

This update is really exciting for us, since it focuses on getting solid functionality in place that will help our users that are starting to scale their businesses dramatically – especially for our BigCommerce, Onbuy and Linnworks users. If you don’t have your own website, with our BigCommerce partnership there has never been a more affordable time to get started, and if you’re not selling with OnBuy yet, now it is easier than ever to do so – so what are you waiting for?

Should you have any questions about this update, or there are features you’d like to see added to Avasam in the future, get in touch.

Dawn Matthews
Dawn has worked in technical and customer supporting roles for over 20 years. Most of her career was spent in technical services at top rated UK universities, which has given her a keen eye for detail. A lucky escape led her to the field of eCommerce in 2017, and she’s never looked back. Dawn studied in the field of social sciences with the Open University, achieving an MSc in Forensic Psychology at the same time as working two jobs. She regularly applies principles of psychology from her studies to her work, and outside of her role at Avasam she is busy writing her second book. Follow Dawn on LinkedIn at

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