New 175 best quotes for your Instagram captions

New Quotes
It’s easy to snap a photo and add it to your Instagram account, but should you be adding captions?

What about hashtags, emojis, or tagging people?

For new users, it can be tricky to know the best thing to do, and resist doing everything, just in case. This article helps you understand Instagram, and how sharing pictures with great captions can complement your social media strategy.

We’ll talk about how to use captions, what to include and what not to include, and give you some ideas.
snap photo

Why use Instagram?

If you’re thinking about using Instagram for your personal photos, great! You can keep your account private, so only your followers can see your pictures, if that’s what you prefer. Use it to document life, progress on a project, or simply use it for being silly with. That’s the joy of social media – you decide how much – or how little – you want to use it.

Why use Instagram

Using Instagram for your business can be a smart move, particularly for businesses that are selling products. Showing your followers photos of your products can help boost sales, and you’re putting a face to your brand. By sharing pictures and videos of you and your team, followers will start to feel an affinity with your brand. Instagram can help you build a much more personal connection, which is critical for increasing exposure through shares and likes. Not only that, you’ll be boosting sales and repeat business, and ultimately, building brand loyalty.

What is an Instagram caption?


It’s a written description to accompany and enhance the photo, giving more information or greater context to the image. It’s not just text though – you can include emojis, hashtags and tags, enabling other users searching for those terms to find your posts easier.

Why bother with an Instagram caption?

You’ve taken a great shot that you want to share with your Instagram followers. A picture, they say, speaks a thousand words, so why bother captioning it? Well, as our friend Dumbledore reminds us, that “words are… our most inexhaustible source of magic”! While your image might represent a thousand words, your caption is the magic taking your post to the next level – like adding freshly grated Parmesan to a great pasta dish.

Why Use Instagram Caption

Whether you’re representing your brand or just yourself, it’s a space you can express personality – whether yours, or your brand’s. You can use it to engage with your followers – being friendly, inviting comment and so on. Try inviting them to post using the same hashtags, and tag you in their posts. Engaging your followers can help you build your business further, increasing brand awareness and extending the reach of your products.

Why Use Instagram Caption

What is the word limit of your Instagram caption?


It’s 2,200 characters, which is roughly 330 words. That’s actually quite a bit of text – approximately 2/3 of an A4 page in standard size 12 font. This caption limit includes emojis too, and you can make the most of the caption limit by effectively using your emoji keyboard. (More on emojis later!)

You don’t HAVE to use all of those 2,200 characters and create an epic post every time though! It’s perfectly OK to just use a single word, sentence or emoji. That said, when you’ve a great story to accompany the photo, go for it! You have plenty of room, and if your audience are interested, it’ll help engage them. It’s worth knowing though, if it’s a long post, followers will have to tap ‘More’ to see the whole caption. Remember, your followers will usually be viewing it on a small screen, and are likely to be scrolling quickly. That means if you’re promoting something, you need to get to the point ASAP. Use important words (such as ‘sale’) first! If you want the entire caption to display in follower’s feeds, use 125 characters or less.

Try switching between longer and shorter captions to keep things fresh – bored followers soon unfollow! See how the National Trust team use both longer and shorter captions effectively and engage their followers.

Why Use Instagram Caption Why Use Instagram Caption

What makes your Instagram caption great?

1 Consider the purpose of your Instagram account


Is your Instagram account being used for you personally, or to help promote your business? It’s good to separate them and focus – either way, knowing this can help you write your captions. Even if you’re being funny on your business account, you’ll choose different language than on your personal account. You need to reflect your brand, and how you can engage your followers – which is different with your personal account and your business account.

Speaking of your followers: think about them. Who are they? How old are they? Where do they live, and who with? Are they employed, and if so, what do they do? By checking out your followers, you can make sure your posts are relevant. Especially with a business account, creating audience personas can make sure you’re creating more suitable content. For example, with followers in their late teens and early 20s, referencing a film from the 1980s won’t necessarily work. If your audience are older, using fewer emojis and netspeak might be better.

2 Do you have a brand voice?


Think about your ‘voice’, and what you’re trying to achieve with your Instagram account. Are you looking to be authoritative, bold, or perhaps you’re curious to inspire and learn? You don’t have to be serious with Instagram – it’s not LinkedIn. Your brand voice should reflect your brand values, qualities and aims. Don’t think this is advice for just business accounts though – it can be just as relevant for personal accounts.

3 Work out what you want the reader to feel

Robert Plutchick Theory

Starting with how you want the reader to feel is a great way to help you decide what you’re trying to say. It might be to describe how you’re feeling – especially if your post is personal in nature. Maybe, you’re just trying to evoke a little joy on a rainy Monday morning. Maybe something hilarious (and relatable) just happened in the office and you want to share it. Perhaps your business has an exciting new product, and you want your followers to be excited.

But you might also want to think about whether you want the reader to do with the post .Do you want them to share it, to comment, to be moved to donate to a good cause? Do you want them to be compelled to buy the product that is in your picture? You might want to include a call to action – “buy here” with the link to the product, for example. Perhaps you’re just trying to raise awareness about an important social issue, or you have a personal or business announcement. Do you want that information shared? If it’s a personal account, you might be sharing a personal update. Let your readers know what you want them to do with it.

4 Ask for something


People love having their opinions heard, and your Instagram caption can be a great place to engage your followers. Perhaps you want feedback on something – perhaps your customer service? Maybe you’re wondering which shoes go best with your new dress? Just ask! By using a call to action, you’re strengthening your relationship with them.

Try prompting your followers to connect their followers with your brand. Use captions such as ‘tag a friend who needs this top for their holiday’. When they tag their friend, the friend checks your post – increasing the reach of your post, and the potential chances of more followers. Remember, even if they like it, then THEIR friends see it. More shares and more followers = further reach, and ultimately… bigger profits! You could even consider a comment-to-win competition with a great prize to increase engagement further.

Remember though, people only share great content. Make sure your photo is great, and your call to action easy, or compelling.

5 Keep inspiration or notes

8 Great note taking apps to store your instagrame inspiration in

It has never been easier to hang onto notes or scraps of inspiration. Pinterest allows you to create boards with ideas and links – so when you see a quote, (or a great idea for a photo you could recreate with your own twist!) save it to a Pinterest board! If you’re using Pinterest to support your business, don’t forget to keep those private boards secret, or use a different account. You don’t want people who follow you on both to know, even if it is what everyone does!

You don’t have to use Pinterest of course – we know a lot of people find Pinterest a big time drain, with several hours easily wasted scrolling through ideas (known by some as a ‘Pinterest Hole’!) There’s plenty of other ways to keep inspiration. We’ve added a few apps in the box for you to try, but work out what works for you! Try the pre-installed Notes app on your phone, keep a folder of screenshots or even paste screen shots into a Word doc. If you’re old school, of course there’s nothing wrong with a pen and paper! However, don’t forget you’re likely to be making impromptu Instagram posts on your phone – and you might not have your physical notebook.

6 Think of a few options first


So you’ve got a photo you think will make a great post, but your inspiration doesn’t work with the image. Go back to points 1 and 2 – do you want your followers to engage with you? What could you ask them to chip in with? What do you want them to feel? By identifying an emotion to evoke, you can work from there.

Try and think of a few options. Think of some that are funny, some serious and some that are as outrageous as possible. By brainstorming ideas, you might decide to use the same photo on different social media channels, but with different captions. Talk about added value!

Use caution though – clearly, there are occasions when an outrageous, funny quote is wildly inappropriate. Let’s use Remembrance Sunday as an example. Making a joke will make people think you’re an idiot, or at worst, you’ll cause offence and you’ll lose followers. Use your common sense – sombre occasions require respectful commentary. But if it’s just an everyday post, and not one that is likely to be sensitive, then go crazy! Sometimes the most outrageous ideas can bring the most engagement from your followers.

Once you’ve chosen your approach, make sure the words suit the image, and that your words are succinct. It’s ALWAYS worth checking your spellings. Particularly for businesses, poor spelling looks sloppy and unprofessional, and readers may question whether to do business with you.

7 Hashtags and handles

has tag handles

Hashtags are great – they can help more people find your post. Selling sunglasses? You might use hashtags such as #sunglasses #summer #sunnies #aviators – and so on. When someone searches Instagram for any of those terms, your post is more likely to be returned to them.

But hashtags are to be used with care! Using them in the middle of captions can make it difficult to read. It’s better to hide your hashtags, and there’s two ways to do that.

  • Move your hashtags beneath your caption text – use returns, full stops or asterisks to put them on the fourth line. This means your readers won’t see your hashtags in their feed, unless they tap ‘More’.
  • Don’t put hashtags in your captions – put them in the first comment, as soon as you publish the post. This means once a few comments have been left, the hashtags won’t show up unless viewers tap ‘See All’.

Some hashtags use emojis too – examples include #doglover, or #beachplease. Just be careful your tags are correct – the wrong hashtag might draw the wrong traffic, and typos look sloppy.

Talking of being social, if you’re featuring another Instagram account, include their handle in your post. They’ll see your post, feel the love and in return, are likely to comment or share it with their followers. Simply use their @businessname in your post.

Like everything with Instagram (and social media generally!) you don’t have to use hashtags, or handles. But you’re using social media to engage with people. Using them leads to bigger, better engagement – so why wouldn’t you use them?

8 Should you use emojis in your Instagram captions?

emojis banner

There’s evidence that posts with emojis have a higher interaction rate. It’s around 2.94% and 15% higher, which makes it ?worth the few seconds it takes to add them in. They help your captions stand out more ? than just text, and you’re making your posts seem more friendly ?. Let’s say you’re being sarcastic, or mean the opposite of what you’re saying – try this emoji ?! The emoji helps makes it easier for people to understand you’re being tongue-in-cheek. Talking about chocolate? ? What about going for a ??

If you’re using Instagram as part of a customer engagement strategy, you might want to use emojis as ‘Easter Eggs’. By choosing emojis that hint at what is coming soon, rather than being explicit, you create excitement and curiosity. It also helps keep your brand in the minds of your followers, helping to encourage repeat purchases from you. You can use the standard emoji keyboard on your iOS or Android device. You could even consider getting partners and friends to join in, increasing the size of your circle (your ‘reach’).

You can see many accounts using emojis in their captions – check out this post from the Mercedes AMG F1 account:

Should you use emojis in your Instagram captions

Here the team use a maple leaf to signify Canada, with a smiley face emoji to show their excitement, and a pointing down hand emoji alongside their request for followers to let them know why they love the Canadian Grand Prix. (notice also how their secondary hashtags are underneath their caption too!)

Using quotes for your Instagram caption

Depending on your photo, the occasion and the emotion you want to evoke, a quote might be more effective. In many cases, it’s OK to use a cliché, or a famous quote! It’s a way to embellish your photo, especially if the quote makes the photo funny, explains or intrigues your followers.

There are no end of places you can pull quotes for your Instagram captions from! Here’s a few ideas:

  • Movies or plays
  • Songs – choose from any genre that suit your caption (and your followers!) from The Beatles to Madonna, the Spice Girls to Meatloaf to Taylor Swift!
  • Popular literature – think J.K. Rowling or Stephen King!
  • Classic literature – from Shakespeare to Jane Austen

Let’s say you’re posting a picture about hitting the gym and working out before work. You might quote the wisdom of Elle Woods from Legally Blonde:

“Exercise gives you endorphins. Endorphins make you happy. Happy people just don’t shoot their husbands, they just don’t.”

It’s a humorous reference, and is mostly accurate! However, this is where knowing your audience comes in. Legally Blonde quotes might not work if your followers are mostly masculine men in their 40’s. For that audience, you might quote from a Stallone, Schwarzenegger, or Van Damme movie – or use something else entirely.

Maybe you’re about to tackle a long, arduous task, and your photo is a behind-the-scenes shot before the action starts. You’re posting the photo to inspire your followers – as well as yourself perhaps! Consider this Winston Churchill quote: (this quote would also be great for your early morning workout post!)

Using quotes for your Instagram caption

Or perhaps it’s that crazy time just before Christmas, it’s first thing in the morning and you’re selling thousands of products a day – Consider quoting Shakespeare’s Henry V:

“Once more unto the breach, dear friends, once more”

Or perhaps times are a bit tough. Time to use a little wisdom from Dumbledore, in Harry Potter and the Prisoner of Azkaban:

Prisoner of Azkaban

There are literally thousands, perhaps millions of great quotes that might work for any number of Instagram posts. Here are some great ones to inspire you.

50 great movie quotes


Some of these are quoted regularly – that’s why they’re so famous. If they’re right for the image, then quote away!

  • “Frankly, my dear, I don’t give a damn.” – Gone With the Wind, 1939
  • Historical figures
  • “I’m going to make him an offer he can’t refuse.” – The Godfather, 1972
  • “Toto, I’ve got a feeling we’re not in Kansas anymore.” – The Wizard of Oz, 1939
  • “Here’s looking at you, kid.” – Casablanca, 1942
  • “Go ahead, make my day.” – Sudden Impact, 1983
  • “May the Force be with you.” – Star Wars, 1977
  • “Fasten your seatbelts. It’s going to be a bumpy night.” – All About Eve, 1950
  • “You talking to me?” – Taxi Driver, 1976
  • “Love means never having to say you’re sorry.” – Love Story, 1970
  • “The stuff that dreams are made of.” – The Maltese Falcon, 1941
  • “E.T. phone home.” – E.T. The Extra-Terrestrial, 1982
  • “I’m as mad as hell, and I’m not going to take this anymore!” – Network, 1976
  • “A census taker once tried to test me. I ate his liver with some fava beans and a nice Chianti.” – The Silence of the Lambs, 1991
  • “Bond. James Bond.” – Dr. No, 1962
  • “There’s no place like home.” – The Wizard of Oz, 1939
  • “Show me the money!” – Jerry Maguire, 1996
  • “Why don’t you come up sometime and see me?” – She Done Him Wrong, 1933
  • “I’m walking here! I’m walking here!” – Midnight Cowboy, 1969
  • “You can’t handle the truth!” – A Few Good Men, 1992
  • “Round up the usual suspects.” – Casablanca, 1942
  • “I’ll have what she’s having.” – When Harry Met Sally, 1989
  • “You know how to whistle, don’t you, Steve? You just put your lips together and blow.” – To Have and Have Not, 1944
  • “You’re gonna need a bigger boat.” – Jaws, 1975
  • “I’ll be back.” – The Terminator, 1984
  • “If you build it, he will come.” – Field of Dreams, 1989
  • “Mama always said life was like a box of chocolates. You never know what you’re gonna get.”– Forrest Gump, 1994
  • “I see dead people.” – The Sixth Sense, 1999
  • “It’s alive! It’s alive!” Frankenstein, 1931
  • “Houston, we have a problem.” – Apollo 13, 1995
  • “You’ve got to ask yourself one question: ‘Do I feel lucky?’ Well, do ya, punk?” – Dirty Harry, 1971
  • “You had me at ‘hello.’” – Jerry Maguire, 1996
  • “There’s no crying in baseball!” – A League of Their Own, 1992
  • “A boy’s best friend is his mother.” – Psycho, 1960
  • “Keep your friends close, but your enemies closer.” – The Godfather II, 1974
  • “As God is my witness, I’ll never be hungry again.” – Gone With the Wind, 1939
  • “Well, here’s another nice mess you’ve gotten me into!” – Sons of the Desert, 1933
  • “Gentlemen, you can’t fight in here! This is the War Room!” – Dr. Strangelove, 1964
  • “Elementary, my dear Watson.” – The Adventures of Sherlock Holmes, 1929
  • “Get your stinking paws off me, you damned dirty ape.” – Planet of the Apes, 1968
  • “Here’s Johnny!” – The Shining, 1980
  • “They’re here!” – Poltergeist, 1982
  • “I have always depended on the kindness of strangers.” – A Streetcar Named Desire, 1951
  • “Hasta la vista, baby.” Terminator 2: Judgment Day, 1991 ​​​​​
  • “Open the pod bay doors, HAL.” – 2001: A Space Odyssey, 1968
  • “My precious.” – The Lord of the Rings: Two Towers, 2002
  • “A martini. Shaken, not stirred.” – Goldfinger, 1964
  • “I feel the need – the need for speed!” – Top Gun, 1986
  • “Carpe diem. Seize the day, boys. Make your lives extraordinary.” – Dead Poets Society, 1989
  • “Nobody puts Baby in a corner.” – Dirty Dancing, 1987
  • “I’m king of the world!” – Titanic, 1997

25 fantastic quotes from books

quotes from books

Remember, you don’t have to be quoting classic literature. As long as it’s relevant for your audience, quote from Beatrix Potter, Roald Dahl or J.K. Rowling!

  • “It’s the possibility of having a dream come true that makes life interesting.” – Paulo Coelho, The Alchemist
  • “I cannot fix on the hour, or the spot, or the look or the words, which laid the foundation. It is too long ago. I was in the middle before I knew that I had begun.” – Jane Austen, Pride & Prejudice
  • “There is no greater agony than bearing an untold story inside you.” – Maya Angelou, I Know Why the Caged Bird Sings
  • “And so we beat on, boats against the current, borne back ceaselessly into the past.” F. Scott Fitzgerald, The Great Gatsby
  • “Hello, babies. Welcome to Earth. It’s hot in the summer and cold in the winter. It’s round and wet and crowded. At the outside, babies, you’ve got about a hundred years here. There’s only one rule that I know of, babies—God damn it, you’ve got to be kind.” – Kurt Vonnegut, God Bless You, Mr. Rosewater
  • “He stepped down, trying not to look long at her, as if she were the sun, yet he saw her, like the sun, even without looking.” – Leo Tolstoy, Anna Karenina
  • “As he read, I fell in love the way you fall asleep: slowly, and then all at once.” – John Green, The Fault In Our Stars
  • “How wonderful it is that nobody need wait a single moment before starting to improve the world.” – Anne Frank, The Diary of a Young Girl
  • “I took a deep breath and listened to the old brag of my heart: I am, I am, I am.” – Sylvia Plath, The Bell Jar
  • “Memories warm you up from the inside. But they also tear you apart.” – Haruki Murakami, Kafka on the Shore
  • “You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go…” – Dr Seuss, Oh The Places You’ll Go!
  • “Do I love you? My God, if your love were a grain of sand, mine would be a universe of beaches.” – William Goldman, The Princess Bride
  • “We’ve all got both light and dark inside us. What matters is the part we choose to act on. That’s who we really are.” – J.K. Rowling, Harry Potter and the Order of the Phoenix
  • “Get busy living or get busy dying.” – Stephen King, The Shawshank Redemption
  • “All that is gold does not glitter, Not all those who wander are lost; The old that is strong does not wither, Deep roots are not reached by the frost.” – J. R. R. Tolkien, The Fellowship of the Ring
  • “My advice is, never do tomorrow what you can do today. Procrastination is the thief of time.” – Charles Dickens, David Copperfield
  • “There are darknesses in life and there are lights, and you are one of the lights, the light of all lights.” – Bram Stoker, Dracula
  • “Even the darkest night will end and the sun will rise” – Victor Hugo, Les Misérables
  • “I would always rather be happy than dignified” – Charlotte Bronte, Jane Eyre
  • “Beware; for I am fearless, and therefore powerful.” – Mary Shelley, Frankenstein
  • “I am the master of my fate: I am the captain of my soul” – W. E. Henley, Invictus
  • “If you have good thoughts they will shine out of your face like sunbeams and you will always look lovely” – Roald Dahl, The Twits
  • “It takes something more than intelligence to act intelligently.” – Fyodor Dostoyevsky, Crime and Punishment
  • “A friend may be waiting behind a stranger’s face” – Maya Angelou, Letter to My Daughter
  • “Isn’t it nice to think that tomorrow is a new day with no mistakes in it yet?” – L. M. Montgomery, Anne of Green Gables

30 inspiring quotes from famous historical figures

  • “Strive not to be a success, but rather to be of value.” – Albert Einstein
  • “An investment in knowledge pays the best interest.” – Benjamin Franklin
  • “In history those who learned to collaborate and improvise most effectively have prevailed.” – Charles Darwin
  • “Life is travelling to the edge of knowledge, then a leap taken.” – D. H. Lawrence
  • “Many of life’s failures are people who did not realise how close they were to success when they gave up.” – Thomas Edison
  • “Our lives begin to end the day we become silent about things that matter.” – Martin Luther King Jr.
  • “You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You must do the thing you think you cannot do.” – Eleanor Roosevelt
  • “Success is most often achieved by those who don’t know that failure is inevitable.” – Coco Chanel
  • “It does not matter how slowly you go, so long as you do not stop.” – Confucius
  • “I find that the harder I work, the more luck I seem to have.” – Thomas Jefferson
  • “Success is the sum of small efforts, repeated day-in and day-out.” – Robert Collier
  • “The only place where success comes before work is in the dictionary.” – Vidal Sassoon
  • “Be yourself. Everyone else is already taken.” – Oscar Wilde
  • “The only true wisdom is in knowing you know nothing” – Socrates
  • “Quality is not an act; it is a habit” – Aristotle
  • “It always seems impossible until it’s done” – Nelson Mandela
  • “Not all of us can do great things. But we can do small things with great love.” – Mother Teresa
  • “For once you have tasted flight, you will walk the earth with your eyes turned skywards, for there you have been and there you will long to return” – Leonardo da Vinci
  • “Be the change that you want to see in the world” – Mahatma Gandhi
  • “History repeats itself, first as tragedy, second as farce” – Karl Marx
  • “Never interrupt your enemy when he is making a mistake.” – Napoleon Bonaparte
  • “England expects that every man will do his duty.” – Horatio Nelson
  • “Thousands of candles can be lighted from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared” – Buddha
  • “I don’t care that they stole my idea … I care that they don’t have any of their own” – Nikola Tesla
  • “The only way to get started is to quit talking and begin doing” – Walt Disney
  • “Success usually comes to those who are too busy to be looking for it.” – Henry David Thoreau
  • “The future rewards those who press on. I don’t have time to feel sorry for myself. I don’t have time to complain. I’m going to press on” – Barack Obama
  • “Whether you think you can or you think you can’t, you’re right” – Henry Ford
  • “Nothing is impossible, the word itself says, ‘I’m possible!’” – Audrey Hepburn
  • “A wise girl knows her limits, a smart girl knows that she has none.” – Marilyn Monroe

25 iconic quotes from TV shows


With catchphrases and lines from TV shows, it’s very important to consider your audience. If the show never aired where the majority of your followers live, then you’re wasting valuable space. Further, the age of your audience will influence whether they understand the reference. If they have to Google what you’re talking about, you’re likely to have lost them already.

  • “How you do in’?” – Friends
  • “D’oh!” – The Simpsons
  • “Oh my God! They killed Kenny!” – South Park
  • “The truth is out there” – The X-Files
  • “Winter is coming” – Game of Thrones
  • “Live, from New York, it’s Saturday night!” – Saturday Night Live
  • “Is that your final answer?” – Who Wants To Be A Millionaire?
  • “Who loves ya, baby?” – Kojak
  • “You are the weakest link. Goodbye” – The Weakest Link
  • “…to boldly go where no man has gone before” – Star Trek
  • “I couldn’t help but wonder…” – Sex and the City
  • “Smoke me a kipper, I’ll be back for breakfast” – Red Dwarf
  • “Dance your cares away, worries for another day” – Fraggle Rock
  • “No, no, no, no, no… yes” – The Vicar of Dibley
  • “I don’t believe it!” – One Foot in the Grave
  • “Here’s one I made earlier” – Blue Peter
  • “Suits you sir” – The Fast Show
  • “I have a cunning plan” – Blackadder
  • “Don’t panic Mister Mainwaring” – Dad’s Army
  • “Yabba Dabba Doo” – The Flintstones
  • “Come on down, the price is right” – The Price is Right
  • “Say what you see” – Catchphrase
  • “Can I have a P please Bob” – Blockbusters
  • “Deal or no deal?” – Deal or No Deal
  • “To the Batmobile!” – Batman

25 Great lines from songs


When using a line from a song in your caption, if the singer has a social media account, tag them! Their account is likely to be managed by a social media team, but you never know! If they comment, or share your post, your engagement is likely to soar, so it’s worth doing.

  • “It’s the eye of the tiger / It’s the thrill of the fight / Rising up to the challenge of our rival” – Survivor, Eye of the Tiger
  • “I will survive / Oh, as long as I know how to love I know I’ll stay alive” – Gloria Gaynor, I Will Survive
  • “Singing’ don’t worry ’bout a thing / ‘Cause every little thing gonna be alright” – Bob Marley, Three Little Birds
  • “It’s my life / It’s now or never / I ain’t gonna live forever / I just want to live while I’m alive” – Bon Jovi, It’s My Life
  • “Just a small town girl, livin’ in a lonely world” – Journey, Don’t Stop Believing
  • “I get knocked down / But I get up again / You’re never going to keep me down” – Chumbawumba, Tubthumping
  • “First, when there’s nothing but a slow glowing dream” – Irene Cara,What a Feeling
  • “You, you may say I’m a dreamer, but I’m not the only one” – John Lennon, Imagine
  • “Just a perfect day, problems all left alone” – Lou Reed, Perfect Day
  • “It’s like I got this music in my mind / Saying it’s gonna be alright” –Taylor Swift, Shake It Off
  • “You held me down, but I got up / Get ready ’cause I had enough” – Katy Perry, Roar
  • “If life seems jolly rotten / There’s something you’ve forgotten!” – Monty Python, Always Look on the Bright Side of Life
  • “When the sharpest words wanna cut me down / Gonna send a flood, gonna drown them out / I am brave, I am proof / I am who I’m meant to be, this is me” – Keala Settle, This Is Me
  • “You know I’m still standing better than I ever did / Looking like a true survivor, feeling like a little kid” – Elton John, I’m Still Standing
  • “We’ll keep on fighting ’till the end” – Queen, We Are the Champions
  • “Don’t hide yourself in regret / Just love yourself and you’re set / I’m on the right track, baby / I was born this way” – Lady Gaga, Born This Way
  • “I’ve got sunshine on a cloudy day” – The Temptations, My Girl
  • “‘Cause all of me / Loves all of you / Love your curves and all your edges / All your perfect imperfections” – John Legend, All Of Me
  • “Yesterday, all my troubles seemed so far away…” – The Beatles, Yesterday
  • “Hello darkness my old friend / I’ve come to talk with you again…” – Simon and Garfunkle, The Sound of Silence
  • “The more money we come across / the more problems we see” – The Notorious BIG, Mo’ Money, Mo’ Problems
  • “Here I go, it’s my shot, feet fail me not / this might be the only opportunity I got” – Eminem, ‘Lose Yourself’
  • “You gotta fight for your right to party” – Beastie Boys, Fight For Your Right (To Party)
  • “It’s like that / and that’s the way it is” – Run DMC, Jason Nevins, It’s Like That
  • “Tumble out of bed / And stumble to the kitchen / Pour myself a cup of ambition – Dolly Parton, 9 to 5

15 Great quotes from the theatre


Broadway or the West End, Shakespear or Lloyd-Webber – there are so many lines to choose from!

  • “It’s time to trust my instincts close my eyes and leap!” – Wicked
  • “Death does not discriminate between the sinners or the saints” – Hamilton
  • “Masquerade! Paper faces on parade… Masquerade! Hide your face, so the world will never find you!” – The Phantom of the Opera
  • “At the end of the day you’re another day older” – Les Misérables
  • “No-one can stop what I must do… I swear I’ll give my life for you.” – Miss Saigon
  • “I’ve been living to see you, dying to see you – but it shouldn’t be like this” – Jesus Christ Superstar
  • “You’re like a stinky old cheese babe, just getting riper with age.” – Hairspray
  • “But the dreams were not forgotten, just wrapped and packed away in the hope that she could take them out and dust them off one day” – Blood Brothers
  • “Shadows cannot see themselves in the mirror of the sun” – Evita
  • “It was red and yellow and green and brown, and scarlet and black and ochre and peach…” – Joseph and The Amazing Technicolour Dreamcoat
  • “Only you have the power within you” – Starlight Express
  • “Don’t you wanna take my picture?” – Chicago
  • “I am one who loved not wisely but too well” – Othello
  • “What’s in a name? A rose by any name would smell as sweet” – Romeo and Juliet
  • “All that glitters is not gold” – The Merchant of Venice

10 cliches to use on your Instagram caption


It’s best to use cliches carefully – maybe with an emoji or two. But sometimes, the most overused phrase is the one that suits best! Here are a few to think about…

  • Time flies when you’re having fun
  • Kiss and make up
  • And they all lived happily ever after
  • Read between the lines
  • Woke up on the wrong side of the bed
  • Not laughing at you, laughing with you
  • Fit as a fiddle
  • Every cloud has a silver lining
  • Time heals all wounds
  • When life gives you lemons, make lemonade

What to avoid in an Instagram caption?


Instagram has Community Guidelines, and you should read them and keep all your Instagram posts in line with them. In short though, if you’re staying within the law and are respectful, you’re likely to be OK.

If what you’re selling is illegal elsewhere in the world, then avoid promoting those items. Even if it’s legal in your region – for example, selling guns – it’s best not to promote their sale on Instagram. If that’s your business, be more implicit–there’s plenty of ways to infer, or hint at what you’re selling.

If you’re commenting on events in the media, think about how you want your post to sound (and reflect on your Avasam business). Instagram will remove anything they believe is inappropriate, so be careful. Consider how your words might impact on anyone involved, particularly if people have lost their lives.

It might go without saying for most of these… You probably wouldn’t even think about putting anything about these in, even in jest… but these are things to avoid entirely, without question:

  • Promoting terrorism
  • Offering sexual services (even if it’s legal where you live)
  • Trading firearms (yes, even if it’s legal where you live)
  • Trading illegal or prescription drugs (again, even if it’s legal where you live)
  • Selling live animals
  • Selling endangered species or their parts
  • Any sexual content involving children
  • Threats of, or posting intimate images of others without consent (revenge porn)

If you’re promoting gambling, be aware that you need to obtain written permission from Instagram first.

The Takeaway

Remember, whatever you’re captioning your Instagram posts with, remember to keep them relevant and relatable for your audience. You don’t have to nail every caption perfectly. Someone out there might have had a better (or different!) idea than you – and that’s OK! If one of your followers suggests some other caption, praise them for it. It’s great to respond with “That’s brilliant! Why didn’t I think of that? ?”. You’re acknowledging their flash of genius, building a relationship with them, and showing you care about their opinion. That’s also likely to trigger more people to join in, meaning more friends and followers see their comment, and your post!

When using Instagram to promote your Avasam business, the important thing is that you’re posting regularly and engaging your followers. By posting consistently, reflecting your brand profile, your followers will remember you and do repeat business with you.

Finally, don’t forget to think about WHEN your followers will be scrolling through their feed. New posts show at the top of the feed, so you don’t have to hope they will ‘just happen’ to see the post. Use software like Hootsuite to schedule posts in advance, so you don’t have to be constantly attached to your phone.

With that, we’ll round off this post by borrowing a quote from East of Eden by the great John Steinbeck (with whom this writer shares her birthday!)

“And now that you don’t have to be perfect, you can be good.”

Happy Instagram captioning! Tag us in your posts with @avasam – we’d love to see what you’re up to!

Dawn Matthews
Dawn has worked in technical and customer supporting roles for over 20 years. Most of her career was spent in technical services at top rated UK universities, which has given her a keen eye for detail. A lucky escape led her to the field of eCommerce in 2017, and she’s never looked back. Dawn studied in the field of social sciences with the Open University, achieving an MSc in Forensic Psychology at the same time as working two jobs. She regularly applies principles of psychology from her studies to her work, and outside of her role at Avasam she is busy writing her second book. Follow Dawn on LinkedIn at

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